Cheers glasses c646123f9a0f71e15cda9a7319774bd4cec059b14618c3ec1ed14c11e2a047eb LadyBrag

Your Handy Guide to the #LadyBrag

What is a LadyBrag? How do you LadyBrag? Why should you LadyBrag? And all that stuff…

The What.


noun: an unashamed boast of female accomplishment;

verb: to share female accomplishments with pride

A LadyBrag occurs anytime a woman owns her achievements and shares them with pride. Nothing is too big or too small to be considered a LadyBrag, as long as it’s shared and (hopefully) celebrated.

Brushed your hair? Great! Got a promotion? Hooray! Ate healthy today? Well done! Stood up for yourself? Woo hoo! Lent a helping hand? Nice! Traveled to space? Amazing! Pursuing your passions? Awesome!

… get the picture?

The How.

2 simple steps to LadyBrag:
  1. Note something awesome you did today — no achievement too small.
  2. Tell someone or post it on or do both!
The 3 rules of LadyBrag:
  1. No comparing your LadyBrag to others. This is about your great thing, not anybody else’s.
  2. No negative self-talk or self-deprecating in your LadyBrag. You are amazing. Don’t deny it or qualify it.
  3. No bragging on behalf of other people, this is about owning your accomplishments.

The Why.

Women don’t brag as much as men, and it’s hurting us, ladies! We’re missing out on big life opportunities because people don’t know how awesome you are, and it’s our own fault.

It seems that there’s always a new research study to remind us that women are significantly less likely to talk about their achievements, that women low-ball their own expertise, and even their IQ scores, relative to men.

The good news is this behavior pattern can be changed, as noted in a Montana State University study that shows interventions can help women to start bragging more noting that, “Basically, people in authority positions need to put in place practices that make it feel normal for women to promote their accomplishments.”

So, start LadyBragging! Make it a daily practice, and cheer on other women who are bragging, too.

About VINA

VINA is a tech startup that makes products to connect, celebrate, and empower women. is our first product, stay tuned for the release of Hey! VINA - a mobile app to help women find new platonic female friends.